Your website is your most important sales tool. Think about it. What’s your first step when you want to learn about a company? You jump online and check out the site. First impressions matter, so you have to make them count. An attractive, effective, and user-friendly website will give your customers the right impression and get you found by search engines. In this mini-course, Ground Floor Creative's Matthew McNairy introduces us to some basics to help us get our websites off the ground!

What You'll Learn:

• How to tell a story that sells, right from your website

• Technology considerations for your website

• Which metrics matter

• When to register your domain name

• Questions to ask before you hire a website developer

• How to get help if you need it